The Marketing versus Selling Of Your Skills

Today’s world is digital and as such jobs and interviews have changed drastically from the old days of knocking on doors and scheduling job interviews. Some things remain the same, such as dressing nicely, friendly body language, convincing the interviewer through selling your skills that you are the only possibility for this job, a well-crafted resume, and walking into the interview as if you already had the job. In today’s digital world, the resume is submitted online, and emails alert the seeker that an interview is available, but marketing using your stunning resume and selling yourself during an interview remains the reality of job-hunting today.

Marketing is the magic word for job searches today. The Internet has put the whole world within the reach of employers, most of whom search for the candidate not most qualified but the candidate who is marketing using your stunning resume and selling yourself during an interview. The seeker will know the keywords and catch phrases necessary to point out his/her suitability for the job and will convincingly alert the job interviewer to his/her need of the seeker’s expertise. The resume will be a work of art, although describing in glowing terms the seeker’s education, experience and mission statement.

The job seeker will be well versed in social media. The seeker will understand how to use Twitter, LinkedIn and Facebook, and will have put him/herself out there for consideration. Many employers will consider those recommended to them by friends, family or peers who Twitter or use LinkedIn or other social media. The seeker conversant with the cutting edge technology used in social media marketing exhibits to an employer the use of it's corollary manifestations to best advantage.

The job seeker with a professionally crafted resume will take the time to search the job boards, submit the resume, fill in the applications, and then call seeking an interview. Waiting on an email is fruitless, because human resources personnel go through hundreds of applications per day. The interview will go to those applicants possessed of eye-catching phraseology and fascinating descriptions. Following notification of an interview, the job applicant will be nicely dressed and coifed, arrive on time or a little early for the interview, and walk with the confidence of one who knows what s/he is doing.

When the job applicant is one-on-one with an interviewer, body language is very important. A fine line exists between arrogance and confidence, and an interviewer will see it instantly. The job seeker will sit tall and relaxed, smiling often, and speaking in a soft but firm voice. An open, happy expression on the face while a seeker is describing his/her experience and education tells an interviewer that this person is capable, dependable, people-oriented and friendly. Those four things are vital to working around people, since customer service keeps any business in business. Regardless of how smart you are, if you're not a team player, you won't last. There will be silences during an interview, such as when the interviewer checks his notes before asking the next question. How an applicant handles that silence is also important. Fidgeting or coughing is unacceptable, because it shows a lack of confidence. Keep it relaxed and smiling and the applicant will do well.

Obtaining a job in today’s digital world is about marketing using your stunning resume and selling yourself during an interview. It is a matter of the applicant’s confidence in his/her knowledge and experience, in addition to using today’s marketing tools like social media. It’s about taking the time to search for a good showcase for the applicant’s talents, then going after that showcase. Personal appearance and attitude go far toward convincing an employer of an applicant’s worth.

Getting a client's interview could be hard. If you have an interview, take it seriously and don't blow it off. Everything counts - from even making a trip to the client's location the night before so you know how to get there, how long it takes, etc to keeping coins for the toll if you are going to drive on a toll road or park at a metered parking. And yes, do make a trip to the client's location the night before - this will releieve you from a lot of stress getting there the next day.