campaign strategy, messaging, and targeting. Support ABM programs with account research, audience segmentation...
spectrum of digital marketing channels (paid search and social, SEO/SEM, email and lifecycle marketing, ABM) with hands...
and execute strategic account plans and account-based marketing (ABM) outreach. Leverage data and analytics to inform sales...
ABM platforms for targeted campaigns, work with Marketing Ops to implement, and then own ongoing execution of ABM programs... in partnership with the ABM manager Coordinate with campaign managers to plan and execute always-on campaigns and targeted...
, and social media. Own ongoing content calendar for paid ads and social media Evaluate ABM platforms for targeted campaigns..., work with Marketing Ops to implement, and then own ongoing execution of ABM programs in partnership with the ABM manager...
(PowerBI preferred), understanding of marketing automation and ABM tools and methodologies. Experience with data segmentation...
(ABM) strategies—1:1, 1:few, and 1:many, with hands-on expertise in technologies like Demandbase, Marketo, Outreach... through execution, QA, and performance measurement. Partner with demand generation, digital marketing, ABM, and regional...