business acquisition. Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored...). Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends. Stay current on competitive...
agencies to bring it to life. Develop a comprehensive understanding of buyer needs, trends, and culturally relevant events... product focuses and buyer-centric storytelling. Provide hands-on support and oversight for high-priority livestreams...
demand programs across digital, content, social media, and events that generate qualified pipeline and accelerate deal cycles... amplification. Oversee the creation of high-quality, credible, content that supports the buyer journey—from awareness to advocacy...
and earned media platforms] to achieve lead generation and pipeline goals. Collaborate with Marketing Systems and Sales... to target specific buyer personas (ICPs) based on business objectives. Theoretical and hands-on budget management for all paid...
of tactics – paid media, personalized content, email, events, direct mail, and sales plays – to engage decision-makers... and influencers across the buyer journey. Enable sales with tailored messaging, plays, and follow-up strategies, ensuring tight...
of all client's media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers...Position Summary The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution...
leader with 10+ years in a high-growth B2B SaaS environment, passionate about shaping buyer-centric experiences through... experiences tailored to regional personas and buyer behaviors. Guide digital expansion into international markets, ensuring...
and their evolving needs (e.g., using AI for sentiment analysis of customer reviews, live customer feedback, and social media listening...). Refining Ideal Customer Profiles (ICPs) and buyer personas, constantly updated with AI-driven insights on behavior, preferences...